"Facebook helps you bring others into your universe, and with the proper content you can engage them."
Great perspective from Beth Becker (@spedwybabs) on ActionSprout's webinar - "Create Content Your Supporters on Facebook Will Love".
I participated on the webinar on Tuesday, March 31st, and below are 3 main takeaways along with a whole bunch of easy-to-consume pro-tips, suggestions, and nuggets of wisdom in the Storify:
- Invest time up front on creating "Evergreen" content and in ways to crowdsource content
- "Getting 'Page Likes'" should not be the end goal, the end goal is engagement
- Build community
Also, here is a recording of the webinar for those of you that want to soak up the knowledge and Facebook content goodness.