This webinar was focused on driving online engagement, utilizing digital tools for community organizing, and building influence online. It was hosted by The New American Leaders Project and I was joined by a representative from the New York Civic Engagement Table (VAN).
Below is a summary of the webinar, along with the main concepts I drove home, and a SlideShare of the deck used.
The main themes were:
· How to collect and use data properly.
· How to build your online community
· The importance of proper online strategy and engagement
My portion is from minute two, to minute 17, and then again during the Q&A session at min 34:
Or just check out the deck used to help guide the conversation:
During my portion, I highlighted these core concepts:
- Humanize your data so that you understand the person on the other end of it. Do this by collecting the right information and hyper-segment around goals and resources, and by mapping out your supporters to help inform decisions.
- Grow support and leadership within your movement by being flexible and presenting multiple ways for supporters to engage. Ask yourself "How many ways can a supporter show love?" - vote pledge, host a fundraiser, tweet your content, phone bank, write blog posts, donation pledge, fundraise...the list continues.
- Utilize Twitter imports to connect w your allies' & competitors' communities and to find new people who should join your organizing efforts.
- Use broadcasters to bring in data from Facebook Pages and Twitter accounts. One ask to make of a supporting organization is to share social media data as a way to build engagement.
- Have fun and gamify the community building experience. Use leaderboards and personal fundraising pages to bring friendly competition, digital campaigns, points, and a more human experience into your organizing efforts.
If you want to continue this conversation or want to follow up on any of the topics discussed above contact me at firstname.lastname@example.org or on Twitter at @JuanSVas.